The name EthOS is an acronym for ‘Ethnographic Observation System’ and like our name, our history is rooted in ethnography. Ethnographer Siamack Salari pioneered the concept of mobile ethnography back in 2009 shortly after the release of the first iphone.
Traditional ethnographic research is very cumbersome, as there are several challenges associated with sending an ethnographer to be on-location. EthOS makes ethnographic research more practical by facilitating the remote collection and analysis of ethnographic data at scale.
Over time, we realized the power of the EthOS platform could be applied to other research methodologies like diary studies, journey mapping, ihuts, and more. These expanded use cases have made EthOS a critical qualitative tool for research agencies and businesses all over the world.