The Sentiment Analysis Report can be accessed through the Analysis dropdown within the top navigation.
The sentiment analysis report provides you with an overall read of the sentiment associated with an individual task.
Example Use Case: If you have a task that contains a new ad concept that you want to get feedback on from participants. You can use this report to see if the overall reaction to the new ad concept is positive, neutral, or negative.
The sentiment scores are based on the text from:
- Open-end text tasks
- Audio and video task transcriptions
- Descriptions added to picture, single choice, and range tasks.
If a participant adds multiple entries to a task, they will be averaged together so that person is only counted once in both the individual and overall calculation for that task.
Filtering: Under the page name are the filtering options. You can only view one task at a time but the filtering options allow you to switch between tasks.. When you get to the page for the first time, it will default to the first task. You can also include External Participant Data (segments) in your filtering. For instance, if you assign a gender variable of Male/Female to all participants, you can run a filter for: Task #1 + Males to display the Positive, Neutral, and Negative results for that task among Males only.
The large circled Positive, Neutral,and Negative scores toward the top of the screen are the overall scores associated with a specific task. We have taken the individual scores, and put them in percentage form.
Example: If there are 3 total entries and one is scored positive, another is scored neutral, and the last is scored negative. The Percentages across the top would each display 33.33%.
Below the overall sentiment scores is a drop down that allows you to filter and view the positive, neutral, and negative comments associated with that particular task. Top positive entries will be listed from highest rating to lowest rating, while top negative will display the entries from most negative to least negative. The scores below the participant’s profile picture represent the sentiment score attached to their individual entry. The scores range from -1 to 1, with -1 being most negative, 0 being neutral, and 1 being most positive.
You can also open the entry by clicking the 
